It makes faded machinery look new. It's easy to apply and economical to use. It increases machinery value. And it's readily available. The name of this magical elixir: Dakota Shine. The best place to get it: JLG.

Dakota Shine is a biodegradable product that restores color and luster to many surface finishes including paint, decals and plastics. It only costs about 20 percent of what a new paint job costs so it is very economical. And when applied properly - starting with a high-pressure power washing and followed by applying Dakota Prep (a concentrated cleaner) and then the final step of applying Dakota Shine - the machine's luster will last as long as the original paint. You can also use OEM touch-up paint to cover up bare metal or trouble spots just prior to applying Dakota Shine.

Through a recently introduced partnership between Dakota Ag Innovations and JLG Industries, Dakota Shine products can now be purchased through the worldwide-JLG dealer network and at JLG ServicePlus locations in Houston and Atlanta - where the product is available for sale. JLG ServicePlus can apply Dakota Shine to customer machines at their facilities. Dakota Shine can also be ordered by JLG customers through JLG's ONLINE EXPRESS, an Internet product and parts information system for JLG customers that provides instant access to parts availability information and convenient automated ordering.

Jim Goodall, a 35-year veteran of the construction business, sells used construction machinery on the Internet and averages about 20 sales per month. A machine in his inventory, an older Gradall telehandler that lacked its original shine, just wouldn't sell no matter what he tried. At a loss of how to sell this machine, he was scratching his head about what to do. When Goodall learned of the Dakota Shine product from a JLG salesperson and that ServicePlus could apply the product to his machine, he figured he didn't have anything to lose, so he sent the machine to the ServicePlus facility in Houston. When he saw the telehandler after the Dakota Shine application, he was in disbelief. The ugly duckling telehandler had been transformed into a beautiful, shiny machine. He posted a photo of the new-looking telehandler on the Internet and three hours later the telehandler was sold.

"When selling machinery on the Internet, appearance is everything," professes Goodall. "And JLG ServicePlus made this machine look new again," he adds.