The first Low-Cost, No-Cost marketing article was a huge hit! Thanks to all of you who responded to me with your feedback. I was impressed with your comments and realized this is a topic that I can continue to write about because it's always relevant and necessary.

Marketing is essential for business growth and profitability. In business we can not afford to forget about or put off the important task of marketing our business. But then why is it the last thing we think of or why do we convince ourselves we don't have the time or money for it. I consistently talk to business owners who tell me they hate marketing, they don't have time for it and they guarantee me they are busy enough. I understand their frustration and yet marketing is critical - it's insurance for future business success. And it can be fun.

Not only does marketing impact your business today - I believe it helps guarantee your business will be around in the future. I have watched many businesses go under because the work just stopped coming in. They may have ridden a wave for a while but when the wave was over - there was no work coming in. One day they were busy and then when things slowed down or stopped, it was too late to start marketing.

Marketing must be a continual, habitual business practice. In order to develop a strong presence in the marketplace, you need to be consistently out in front of your target market. It may seem like a waste of money or time, but it does pay off. I am amazed at the work I still receive from marketing efforts I did years ago.

Below are some more No-Cost, Low-Cost Marketing Strategies you can begin implementing immediately.